Events and campaigns

Why Isomer?

Isomer is an excellent fit for agencies' campaign and event website needs, as these sites are typically informational in nature.

They usually require:

• Specific, static information about the campaign or event

• Event details and programme schedules

• Quick and easy access to information for a wide audience

Isomer's strengths align well with these requirements:

• Allows for rapid website setup, often within days or weeks

• Creates easily accessible and user-friendly sites

• Excels at presenting straightforward, informational content

This makes Isomer an ideal platform for agencies needing a swift solution for their event or campaign websites. Its ability to quickly disseminate information to a broad audience efficiently meets the primary goal of most campaign and event sites.

Isomer in action

covid.gov.sg

Isomer's efficiency was showcased through covid.gov.sg, launched in just 4 days during the Omicron wave. The site, featuring CheckFirst checkers and AskGov FAQs, empowered 1 million visitors in its first month to self-serve complex information. Its rapid setup, ease of use, and ability to quickly update changing protocols demonstrated Isomer's value in crisis communication.

The platform's versatility extended to other COVID-19 campaigns, enabling agencies to build critical websites in as little as 1.5 days, ensuring timely information dissemination throughout the pandemic.

Together for Better - Forward SG Initiative

The Forward SG initiative successfully leveraged Isomer for its new website. By employing consistent graphics and carefully selected imagery, the site effectively established a strong brand identity. This exemplifies how Isomer's framework can be utilised to create a distinctive and impactful online presence, even within its standardised structure. The Forward SG site demonstrates that with thoughtful design choices, Isomer can support and enhance an organisation's unique branding efforts.

Alternatives for dynamic elements

Ticket booking

While Isomer sites are primarily informational, there are ways to incorporate ticket booking functionality for your event:

1. External booking site link

   • Add a hyperlink on your Isomer site that directs visitors to a separate website handling the transactional elements.

   • This could be a dedicated ticketing platform or your organisation's own booking system.

2. Linking of scheduling tools

   • Utilise scheduling services that can be linked from your Isomer site. Options include

     • government-developed scheduling tool, CalSG or

     • commercial alternatives like Calendly.

These solutions allow you to maintain the simplicity and information-focused nature of your Isomer site while still providing a way for visitors to book tickets or schedule attendance for your event.

sgf.nparks.gov.sg

• The Singapore Garden Festival is a premier horticultural event that occurs every two years. While the festival's website is hosted on Isomer, ticket sales are managed through external platforms such as SISTIC.

• To facilitate ticket purchases, the Isomer site can either incorporate direct links to the booking platform or prominently display booking information on the homepage banner. This setup allows the Isomer site to focus on providing essential event information while seamlessly guiding visitors to the appropriate ticketing service.